Digital Marketing Mix: How to Apply 4Ps Online
The 4Ps did not disappear online — they evolved. Here is how to apply Product, Price, Place, and Promotion across search, social, and e-commerce.
AI
Bad prompts get bad copy. Good prompts get a tireless junior strategist. The difference is structure, not magic words.
The R-C-T-F-E framework
- Role — who should the AI be? ("a direct-response copywriter")
- Context — audience, product, constraints.
- Task — the specific deliverable.
- Format — length, structure, tone.
- Examples — one or two samples of "good".
The biggest unlock
Give examples. A single sample of your best work teaches a model your voice faster than a paragraph of adjectives ever will.
Treat the model like a brilliant new hire on day one: it is capable, but it has never seen your brand. Brief it like one.
Want ready-made prompt templates for ads, emails and video scripts? Ask me on the contact page.