Outcomes over vanity
Likes are nice; pipeline pays the bills. Every decision ties back to a number that matters.
Hi, I help brands grow with marketing & AI.
Part strategist, part builder. I turn modern marketing and AI into real, measurable growth — and share what works along the way.
My story
A marketer who actually ships
For the last five years I’ve lived at the intersection of marketing, content and technology — long enough to see the trends come and go, and to know what actually moves the needle.
I started in classic digital marketing: SEO, content, and paid social. When generative AI arrived, I didn’t treat it as a gimmick — I rebuilt my entire workflow around it. Today I help founders and teams use AI for content, automation and especially video, without losing the human judgement that makes a brand worth following.
This site is where I share the playbooks, build free tools, and occasionally take on projects with brands ready to grow.
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What I value
How I think about the work
AI as leverage
I use AI to multiply output and speed — but strategy and taste stay human.
Clarity, always
No jargon, no smoke. You’ll always understand what I’m doing and why.
The journey
A short timeline
Always learning, always shipping.
2021
Started in digital marketing
Cut my teeth on SEO, content and paid social for small brands.
2023
Went all-in on AI
Built automation and content workflows that 10x’d output for clients.
2024
AI video focus
Launched faceless channels and short-form factories using AI tooling.
Today
Marketing’s Mix
Sharing playbooks, free tools, and partnering with brands ready to grow.